Introducing our iconic Frock It! Dress in custom hand-dip dyed shades of hot pink.  The Frock it! is a perennial favorite and best-selling style that adds a burst of vibrancy to your wardrobe. Crafted from 100% Cotton Poplin, this dress not only ensures comfort but also showcases a unique hand-dip dyed design that makes each piece one-of-a-kind.

True to size and universally flattering, the Frock It! Dress features a dropped waist that accentuates your silhouette beautifully. This button-up shirt dress is a classic with a twist – the placket covering the buttons elevates the silhouette, adding a touch of sophistication to this perennial favorite.  

Part of our exclusive Pre-Spring collection, the Frock It! Dress invites you to embrace the changing seasons with its hand-dip dyed colors. Whether you're heading to brunch or a casual outing, this dress effortlessly combines style and comfort.

Care for your Frock It! Dress is simple – machine wash it in cold water to preserve the rich colors and crispness of the poplin fabric. Hang to dry for best results, ensuring that your dress maintains its unique charm for many occasions to come.

Elevate your wardrobe with the Frock It! Dress – a timeless and versatile piece that reflects the essence of individuality and style. Make a statement with this best-selling classic that seamlessly transitions from casual chic to girls night out.